Parco Tassino, Lugano, Switzerland.
It all started as the content leader of my school newspapers. Since then, I've led million dollar pharmaceutical brands and teams at the largest agency networks in the world.
My story
I was the kid who jumped rope and hung out with the exchange students. When I was afraid to run hurdles in track, I built my own in my dad’s woodshop and practiced until I gained my confidence. I’m a lifelong learner and ready to solve any challenge thrown my way with whatever tools I can find.
I earned my BA in International Communications at Franklin University Switzerland and started my career in medical publishing outside of Philadelphia. Ultimately, I landed in pharmaceutical advertising starting as a copywriter and rose through the ranks to creative director. Fast forward a decade and I have proudly worked in both copy and strategy with elite teams for a spectrum of pharmaceutical and healthtech companies at agencies both big and small.
Now it’s time to just do what makes me happy – write, ideate, and create.
Services & Category experience
Copywriting
Creative concepts & direction
Strategy
Selling materials
Positioning & brand stories
Messaging
Branding / Taglines
Website copy and design
Video scripts
Whitepapers
Sales training materials
Packaging
Blogs
Display & radio
Unbranded initiatives
C-suite selling
Corporate branding
View my full resume here.
Oncology & Hematology
Cannabis
Vaccines & Infectious Disease
Ophthalmology
Nephrology
Pain (NSAIDs, opioids, topicals, injectables)
Women’s health
Men's health
Dermatology & allergy
Central Nervous System
Rare Disease
Biologics
Pediatrics (growth hormones)
Respiratory (asthma)
Device (stents, catheters, blood analyzers)
IT (dose management, imaging)
“Ann was the copy supervisor when I was the Launch Team Lead for SHP 465 with Shire Pharmaceuticals. She learned the data and our strategy quickly and was able to contribute immediately. Ann is particularly strong in her ability to think strategically, come up with solutions for complex issues, taking initiative, and being positive and pleasant. I completely trust Ann and would love to work with her again.”
“The work you did on the revised deck was fantastic! It was smart, strategic, and very well executed. The business development guy was nodding his head and smiling the entire meeting. He loved the new streamlined story and was thrilled with the up-leveled design. Again, thank you so much for all your help. Because of your support, I was able to forget about work and truly focus on my family during this difficult time. I can’t tell you how much I appreciate it!”
(Samples are password-protected in compliance with FDA regulations. Contact me for access.)